Get the Right Leads.At the Right Time.Automatically.
Fill your units faster with an apartment Pay-Per-Click (PPC) advertising strategy that automatically optimizes spending across platforms, driving the right traffic to your communities when they need it the most.
An apartment PPC strategy that automatically adjusts to the changing occupancy in your communities, driving high-quality traffic exactly when you need it.
The only multifamily PPC solution with predictive capabilities.
PPC for apartments just got a whole lot easier. With RentVision, your ad campaigns are predictive, meaning they send qualified renters to your community website before occupancy drops. When your occupancy is high, ad spending automatically lowers, so you can save advertising dollars for the times you need it most.
How Future Occupancy Works
Predict
Our Future Occupancy metric identifies your future occupancy and vacancy, helping you know what demand you need now.
Adjust
Our algorithms also account for your community's unique seasonality and identify your upcoming organic demand with another important metric: Future Occupancy Target.
Lease
Get the right amount of traffic at the right time. By knowing your future supply and demand, RentVision helps you act now and control vacancies.
Save time with an automated apartment PPC strategy powered by AI.
Stop having to constantly keep tabs on your campaigns and get your valuable time back with the most effective and cost-efficient digital advertising solution for the multifamily industry! By integrating with your property management software, RentVision is able to calculate your Future Occupancy and make adjustments automatically, so you’re only spending ad money when and where you need to.
Our client's automated digital ads earned more conversions than human-powered campaigns at lower costs, helping communities maintain
healthy occupancy levels year-round.
14.6%
Decrease in Cost Per Click
14.5%
Increase in User Engagement
5X
More Likely to Have Occupancy
Levels at or Above Target
Source: A Study Measuring the Effectiveness of RentVision’s Predictive Advertising Solution (June 2022)
Predictive digital ads perform 2x better than the multifamily industry's benchmark for PPC campaigns.
Set one budget. Get automated optimization and spending across your apartment's social media channels.
Get the most out of your budget with a solution that effortlessly optimizes your apartment's advertising strategy and automatically distributes spending across Google, Meta, and other leading platforms. You'll never have to worry about which ad platform to focus your apartment's marketing strategy on—our algorithms do all the thinking for you by analyzing each platform's recent performance in generating qualified traffic to your website. You always run the most cost-effective and efficient ads and achieve unparalleled ROI.
Multifamily PPC campaigns that keep up with your on-site operations.
Upcoming 2-bedroom vacancy? No worries. With PPC campaigns for each of your community's specific floorplans, you can automatically push more traffic to the floorplan with the most upcoming vacancy and get more qualified leads right when (and where) you need them.
Rise Above Your Local Competitors By Advertising Your Apartments In Google Maps
As more renters cite location as their top priority when searching for an apartment, standing out in location-based searches is more valuable than ever. By optimizing your Google Business Profile and increasing its visibility by advertising in Google Maps, you’ll ensure your community is featured prominently to renters looking for an apartment in your area.
Multifamily paid search ads that generate highly-qualified traffic.
Most apartment marketing strategies cast a net that's far and wide when, ultimately, that only leaves you dealing with tons of unqualified leads. RentVision's highly targeted digital ad strategy leverages the search terms most relevant to your community, driving high-quality traffic that turns into highly-qualified leads for your leasing team. Learn more about our targeted ad strategy.
Enhance your apartment PPC campaigns with video ads.
Capture a prospective resident's attention by adding beautiful videos of your community's units and amenities to your digital ad campaigns. Utilizing visual content in campaigns creates more appeal for your apartment's display ads and increases conversion rates.
Unlimited ad spend with no additional management fee.
Many PPC or SEM management companies charge you a percentage fee based on your ad budget. It’s easy to see why they might recommend increasing your ad spend. RentVision doesn't charge our partners a fee based off of a percentage of their ad spend because we believe that could hinder our ability to give unbiased advice. Because we don’t gain when you spend more, our strategic advisors can make recommendations that are truly best for you and your community.
Work with a leading-edge multifamily PPC vendor.
RentVision is a Google Premier Partner, distinguishing it in the top 3% of all digital advertising firms in the United States. That means you'll work with a leader for multifamily advertising, as only firms that maintain and maximize campaign success for their clients with proven skill and expertise attain that elite recognition from Google.
CASE STUDY
RentVision's Predictive Advertising Solution Helped this Apartment Community Sign 31 Leases in 39 Days by Increasing its Website Traffic 161%.
See how one community instantly increased it's occupancy above market average with RentVision's bolt-on PPC solution.
Predictive Advertising is a pay-per-click digital advertising strategy that automatically adjusts according to your apartment community's upcoming needs.
We utilize your property's supply and demand data to accurately predict the extent of your upcoming vacancies in a metric called Future Occupancy. We compare your Future Occupancy to another metric called Future Occupancy Target, which accounts for your community's unique seasonality. With Future Occupancy and Future Occupancy Target, we understand the demand you need now to address your community's traffic needs in advance.
With that knowledge, our algorithms can proactively adjust your PPC ad campaigns to drive the right amount of website traffic at just the right time, putting you in control of vacancy before it hits.
How is Future Occupancy different from other occupancy metrics?
Future Occupancy counts the timing of future move-ins and move-outs so you can see upcoming vacancies, giving you a more accurate assessment of your community's performance than the more commonly used metrics, like standard occupancy, leased, or trending.
As it gives the truest depiction of upcoming needs, Future Occupancy gives you an unrivaled ability to know exactly how much demand you'll need. That is why we engineered Predictive Advertising to dynamically adjust so you get the right leads at the right time and save on marketing spending when your Future Occupancy is strong—a rare feature that makes our marketing solutions unique from other multifamily vendors.
On what platforms will my community's ads be featured?
Predictive Advertising generates higher-qualified traffic to your website by featuring your communities on the most visible pay-per-click digital marketing channels, including search, display, and video ad campaigns on Google, YouTube, Facebook, Instagram, and Bing. It is your discretion which of these platforms you prefer to use. We'll help you determine the right mix of advertising channels to fit your communities' needs.
Is it possible for Predictive Advertising to help me eliminate other static marketing sources?
Yes, it's possible! However, we always recommend a detailed analysis with one of our Client Success Team members to see which sources are producing quality leads and leases and which aren’t.
For example, if you’re paying $1,200/month for a listing service that only produces low-quality leads, you may have a great opportunity to reallocate a portion or all of those marketing dollars to a more effective source.
We help our partners make these kinds of assessments all the time, and many of them can cut back on traditional marketing sources by utilizing Predictive Advertising.
Do I have to make changes to my ad campaigns manually?
No! We designed Predictive Advertising to automatically adjust your ad campaigns and spending daily according to your communities' current and upcoming vacancies. Did a lot of 2-bedroom floorplans suddenly go on notice? Are studios and 1-bedrooms taking a hit? No matter what the future holds, RentVision makes it easier than ever by automatically generating the right leads when needed and proactively dialing back spending when you don't.
Does RentVision charge a fee based on how much we spend on ads?
RentVision bills a flat monthly fee per community for Predictive Advertising. This means 100% of your ad spend goes directly towards your ads and generating highly-qualified traffic for your communities. We do not charge more if you spend more on ads or take a percentage of your ad spend as part of our fee. There is also no minimum amount of spend required to utilize Predictive Advertising.
How do I set my budget for Predictive Ads?
No more guessing and manually adjusting budgets for each and every platform you’d like to advertise on. Predictive Advertising removes the guesswork with automated ad spend recommendations and makes it even easier by operating with one master budget for each community.
In other words, we'll help by recommending the right budget and then automatically optimizing it across multiple platforms, rather than you having to guess what each platform should spend on every month.
Whether your budget is $100/month or $10,000/month, you can trust that Predictive Advertising will work within your defined parameters while still meeting your community's needs. Every dollar is optimized to go toward your best-performing ads because we engineered our software to automatically allocate spending both within and across platforms multiple times per day so that you only get the best-qualified traffic when and where you need it.
How much should I spend on my apartment's digital ads?
Deciding how much to spend on ads can be challenging, especially when you have many different communities with varying needs. With help from your dedicated Strategic Advisor and our Automated Budget Recommendations tool, we'll make it easier to set the right digital ad budget for each community during onboarding. Our recommendations account for the many variables that impact how much you should spend on your apartment's digital ads, including property class, occupancy, average rent, unit count, and more.
If our system notices that you'll need more traffic than the current budget will likely obtain, it will let you know so you can consider making a change, saving you from missing out on leads when you need them most.
How will I know if my digital ad campaigns are successful?
You can check key performance metrics for every ad campaign, including cost and the number of qualified leads generated, in the RentVision Platform. You'll also get weekly and monthly reports that keep you up-to-date with the progress of your predictive ad campaigns.
Eliminate unwanted vacancy with the most advanced apartment PPC solution.
14.6%
14.5%
