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Community Websites
Your dynamic apartment website will automatically reorder featured floorplans to give more visibility and clicks to the floorplan with the most upcoming vacancy.
Go beyond basic gallery and amenity photo pages. Show your future residents what they want to see: floorplan-specific content. Apartment websites with pages dedicated to each floorplan that include walkthrough video tours and photo galleries are more engaging and consistently outperform websites without them.
Because over 60 percent of online searches originate from a mobile device, having a mobile-first design for your apartment website is more important than ever. With a mobile-responsive website that translates seamlessly across any device, potential residents can see your community's visual content and more at the touch of their fingertips.
Prompt visitors to contact your office and begin the leasing process with various call-to-action and click-to-call features placed strategically throughout your website. Each of those conversion points is key in helping your apartment's website become the top lease-generating marketing source you need it to be.
Search Engine Optimization (SEO) is enormously valuable but extremely complex. That’s why we do the work for you. Your apartment's website will load quickly and be formatted correctly to provide the best user experience—all with Google's algorithms in mind. We also optimize your apartment's Google Business Profile, enhancing its presence in search results.
We want renting an apartment to be easy for everyone. We also want to protect you from lawsuits. That's why we prioritize website accessibility on your community websites. We don't use online widgets; we code your websites to stay current with ever-changing web content accessibility guidelines. Read more about how accessibility widgets won't make your apartment websites more accessible.
Connecting to real-time reporting and analytics from these property management platforms means your community website updates when your operation does.
Every renter deserves the chance to see the inside of your units and amenities and get clear, specific information about your available floorplans and their rent prices, which no other digital marketing platform does better than a dedicated apartment website.
Regardless of your property class or marketing budget, you need a website to maximize your apartment community's entire marketing strategy. They're a bottom-of-funnel marketing source that renters typically visit at a stage in their search where they're closest to making a decision. Without a strong website presence in that critical period of time, your ability to convert leads to leases is significantly limited.
The only exception could be unit count—properties with fewer units may be able to get by through traditional marketing channels rather than building a full website.
We build our apartment community websites around floorplan-specific pages that display photos, walkthrough video tours, live pricing, availability, and more relevant details that address a basic need for today's renters.
When they can see the inside of your units in the floorplan they want online, it increases their confidence that your apartment community fits their needs and enables them to pre-qualify themselves as potential future residents before stepping on-site. Thus, your apartment website is better set up to routinely convert your best leads into leases.
You can update your website in the RentVision Platform and get immediate customer support for more complex changes. We take the legwork out of website changes with live updates to pricing, availability, and featured floorplan changes through your property management software integration.
You can provide your own media or have one of our professional multifamily media specialists visit your communities directly to capture photos and videos of your units and amenities. At RentVision, we believe the quality of your apartment's media content plays a pivotal role in your website's ability to qualify and convert those in-market renters. Since your website’s performance is so closely tied to the quality of media it contains, we strongly suggest utilizing our internal team to capture walkthrough video tours and photos for each of your floorplans.
ILSs are helpful in attracting renters early on in their apartment search. But your community website is without question the most important tool in your marketing system. If your community website is bad, you can’t sign up for enough listing services to compensate.
ILSs are expensive, limited in the amount of information they display, and place your apartments in direct comparison to all other competitors, meaning they're less reliable at closing more leases than community websites. A community website is a much better investment than paying multiple Internet Listing Services to market your apartments.
That said, ILSs can still be helpful for some communities, and replacing them outright is only recommended after a deeper analysis of your entire marketing strategy proves ILSs aren't delivering what you need. Our Strategic Advisors will work with you to figure out the best approach to making a decision like cutting your ILSs entirely.
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