By using heat mapping, we can learn about how apartment shoppers interact with apartment websites when shopping for their next home.

Apartment marketing success requires more than just traffic. You need a plan to guide prospects through the leasing process. Video tours are a big part of that marketing plan.

Working with internet listing services is business as usual in the multifamily industry. Unfortunately, busy as usual has a lot of hidden costs.

Building user-friendly apartment websites is an essential part of successful online apartment marketing. Learn about some UX keys to apartment website in today's blog!

With Google Analytics and other sources, the future of apartment marketing offers unprecedented abilities to make decisions from measurement, not mystery.

This post provides a brief introduction to google Ads for apartments, specifically focused on how apartment marketers can use Google's advertising software.

No community can have total control over their online marketing presence because we all depend on platforms we don't control--search engines, social media, and so on. The key is to get as much value as you can from the platforms you do own--your website above all.