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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.
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3 min read

Craigslist Green Ghosting: 7 Questions and Answers

Picture of Jake Meador Jake Meador: July 8, 2015

One of the perennial problems facing apartment marketers is how to get the most out of Craigslist. It's a free service with massive reach so everyone wants to get in on the fun—which means that actually succeeding with Craigslist is more difficult...

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4 min read

5 Keys to a Targeted Apartment Marketing System

Picture of Jake Meador Jake Meador: April 17, 2015

When you think of marketing in general, the first thing that comes to mind is almost certainly branding. Maybe you think of a memorable commercial...

Marketing
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