Take advantage of prolonged periods of high occupancy and invest in better apartment marketing tools - walkthrough video tours, floorplan-specific content, and a better mobile presence.

Here are a few areas apartment marketers can focus on when their communities are near 100% occupancy.

An overview for how to maintain an ethical approach when editing your apartment community's photos so that they're both accurate and appealing.

Identifying your seasonality can make a monumental difference because you can apply that knowledge to ensure more leases expire in seasons of high demand.

It's hard to lower marketing spend and save money when you face a vacancy crisis that's caused by letting multiple leases expire at the end of the month.

Being able to consistently earn more lease renewals makes it easier to stay ahead of the ongoing vacancy game and maintain a strong occupancy year round, benefiting your apartment occupancy marketing.

There are three apartment marketing tasks that need accomplished early in the lease-up to ensure a successful start for your new apartment community.

It's easy to get complacent as a multifamily operator when the market is this strong. But are your apartments prepared for when it inevitably turns?

Though it's not as precise as a revenue management system, manually adjusting rent is still effective when it's timed and priced correctly.