The best way to prevent vacancy issues from spiraling into a full on crisis is to center your apartment's marketing plan around your individual floorplans.

Inflation is at its highest level in over 40 years. Here are some actionable marketing tips to help apartment communities overcome the effects of it.

Google Analytics 4 is here. We explain what it is, its differences from Universal Analytics, and how some of the new features impact apartment marketers.

Displaying pricing and availability on your apartment community's website is essential for your apartment marketing strategy, and it should be done in a way that helps your conversion rate.

Multifamily operators must avoid placing property managers and marketers into separate silos where neither has any awareness of the other to limit negative impacts on your apartment marketing strategy.

Unsure of how to bring value to your nearly full apartment communities? Try these to actions that'll help you increase revenue and decrease expenses for better apartment occupancy marketing.

Dynamically changing your hold policy reduces the average number of vacant days that occurs between residents, and helps stabilize your occupancy.

Tracing every lease back to its original marketing source is an objective way of showing which sources are best for generating your most qualified leads and are worth lease tracking online.