Google Analytics 4 is here. We explain what it is, its differences from Universal Analytics, and how some of the new features impact apartment marketers.

Displaying pricing and availability on your apartment community's website is essential for your apartment marketing strategy, and it should be done in a way that helps your conversion rate.

Dynamically changing your hold policy reduces the average number of vacant days that occurs between residents, and helps stabilize your occupancy.

Tracing every lease back to its original marketing source is an objective way of showing which sources are best for generating your most qualified leads and are worth lease tracking online.

Take advantage of prolonged periods of high occupancy and invest in better apartment marketing tools - walkthrough video tours, floorplan-specific content, and a better mobile presence.

Here are a few areas apartment marketers can focus on when their communities are near 100% occupancy.

An overview for how to maintain an ethical approach when editing your apartment community's photos so that they're both accurate and appealing.

Identifying your seasonality can make a monumental difference because you can apply that knowledge to ensure more leases expire in seasons of high demand.