We break down the results of NMHC's survey in which it asked renters to rank the factors that led them to signing a lease at their current apartments, to learn better apartment marketing strategies.

Property management websites are great for building trust with prospective residents researching your apartments. Here's why your company needs one.

Try these 10 apartment marketing ideas to improve leasing. They'll help prospects easily discover, explore, and engage with your apartments online to improve apartment leasing marketing.

While there are some benefits to having a chatbot, there are also some glaring issues that apartment marketers should know before adding one.

When leasing activity increases, so does your turnover rate. These 10 tips will help you overcome those vacancies and dominate the peak leasing season.

In 2019 we set a path towards creating a revenue management system to go alongside our apartment marketing system. It's close to coming to fruition.