We discuss the verification process for Google Business Profiles, highlight its challenges, and how to verify your apartment's profile.

Reputation management influences how your community is perceived and presented online, which is consequential in every area of your apartment's operation.

Here's proof that the prevailing multifamily industry sentiment of never offering renewal rates lower than a current resident's rent needs re-thinking.

New apartments opening nearby may seem threatening, but it makes your duties clear. Let's discuss how to stand out amongst increasing local competition.

We'll discuss the true cost of vacancy loss and what signals you should pay attention to as an apartment marketer to help reduce vacancy duration.

We studied 70,000 leases. Read the results and discover THE apartment digital marketing strategy that will get your communities in front of renters, fast.

Choosing the right vendor to build your apartment communities' websites is a serious (sometimes daunting) endeavor. This guide will help you get started.

We discuss the differences between corporate and community websites that may impact an apartment's online visibility and, more critically, lead generation.