8 min read
How to Market Apartment Communities at 100% Occupany
Jake Meador: January 13, 2020
Recently, we had a reader ask us how they should think about Craigslist posting, Google Ads, and other online apartment marketing tactics when you are mostly leased up and in a pretty solid position as a community. Given the strength of the industry...
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3 min read
Customer Centric Marketing For Apartments: Why Customer-Centric Marketing Is So Important Going into 2020
Jake Meador: November 7, 2019
According to a 2017 study shared by the National Apartment Association, the US would need to build 4.6 million new units by 2030, or face a...
3 min read
What Dynamic Marketing Budgets Look Like Day-to-Day
Jake Meador: August 1, 2019
Most multifamily industry professionals agree that apartment marketing should be dynamic rather than static.
3 min read
How to Market Apartments During Slow Leasing Seasons
Jake Meador: July 25, 2019
Though peak leasing season comes in the summer for many multifamily communities, there are exceptions to the rule. If you’re one of those exceptions,...
5 min read
The 411 on Apartment SEO
Jake Meador: June 19, 2019
If you have worked in the multifamily industry for any length of time, you have probably received an email promising to help you with search engine...
4 min read
Three Types of Apartment Videos
Jake Meador: May 30, 2019
According to e-commerce company Oberlo, 85% of all internet users in the United States watch video content online on a monthly basis.
2 min read
How Apartment Walkthrough Video Tours Qualify Leads
Jake Meador: May 16, 2019
In the past, we have told the story of one of our clients who found themselves with occupancy in the mid-80s during the slowest leasing season of the...
5 min read
The Hidden Costs of Internet Listing Services
Jake Meador: March 15, 2019
It's hard to imagine the multifamily world without listing services. Print listings were a dominant marketing channel in the industry from the mid...
4 min read
6 Actionable Tips to Design User-Friendly Apartment Websites
Jake Meador: January 18, 2019
The root appeal of online shopping is that it's easy.
10 min read
Why Apartment Marketers Need Analytics
Jake Meador: December 21, 2018
John Wanamaker, the father of modern advertising, captured this frustration perfectly with his classic quotation: